About

Meet Makeda

I’m a Brooklyn-based content creator, style obsessive, and second-time mom with nearly two decades of experience documenting real life — the beautiful parts, the chaotic parts, and everything in between.

I create for women who want to look good, feel like themselves, and stop pretending that motherhood and personal style are somehow at odds. They’re not. I’m proof.

HEY YOU!

I’m so glad you found your way here.

I’ve been making content in this space for almost 20 years — long before “influencer” was a word anyone said out loud — and one thing has never changed: I show up as myself. No curated fantasy, no highlight reel that doesn’t exist in real life. Just honest, specific, Brooklyn-mom realness with really good shoes.

My audience is split between millennial women navigating new or growing families and women who are done apologizing for wanting to dress beautifully and live fully. If you’re somewhere in the middle — baby on your hip, vintage blazer on your shoulders — you’re exactly who I made this for.

I believe that authenticity in this industry has been broadly diluted. Everyone’s optimized, filtered, and focus-grouped. I’m not interested in that. What I’m interested in is telling you the truth about the newborn stage — including the parts nobody posts — and also showing you that your sense of style doesn’t have to disappear when your kids arrive.

This blog is where I bring it all together: style that works for real life, motherhood without the performance, NYC as a backdrop for both. Stick around. It’s about to get good.

years CREATING
brand campaigns
precious kiddos
Instagram community

Get to know me

COFFEE ORDER

Oat milk latte, extra shot — Brooklyn made it mainstream and I’ll never apologize

tHIS BLOG IS FOR YOU IF…

You want style inspo that doesn’t erase motherhood, or motherhood content that doesn’t erase your style

on weekends you’ll find me…

Somewhere in Brooklyn with a baby strapped to my chest and a perfectly put-together outfit on top

I couldn’t live without

Daily facetime calls with my mom

Morning person or night owl?

I have a newborn. I’m a whenever-I-can-sleep person.

CAN’T LIVE WITHOUT

A great outfit set, sunscreen, and a brutally honest best friend

currently obsessed with

Newborn content that actually tells the truth. We’re building something here.

Best piece of advice i’ve received

Your voice is the asset. Protect it like one.

Reader Favorites

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Let’s collaborate

I partner with brands who believe what I believe: that real women deserve honest content. Style, motherhood, family, NYC living — if it fits my world, let’s talk.

Contact me

FAQ

Nearly 20 years — and I started before most of the platforms I’m currently on even existed. The industry has changed a lot. My commitment to showing up honestly hasn’t.

Millennial women in two camps who are really in the same camp: new and expecting moms navigating life with little ones, and childfree women who care deeply about style and confidence. My honest belief? You’re more alike than the algorithm wants you to think.

Head to my Contact page. I work with brands on sponsored content, long-term partnerships, and campaigns across Instagram, TikTok, my blog, and my newsletter. Authenticity is non-negotiable — for both of us.

Doen, H&M, J.Crew, Farm Rio and The Outnet for designer pieces at real prices. I’m a firm believer that great style doesn’t have to be loud about what it costs.

Deeply, specifically, and honestly. I’m a second-time mom, which means I have the experience to tell you what actually matters in those first weeks — and what’s just noise. My newborn series on Reels and TikTok goes there.

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